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1. Adoption of Generative AI Tools in Marketing and Customer Engagement: A Study on Indian Businesses

   Sathiya Bama, M. V.

   2026Journal ArticleJournal ArticlesOpen access

   The rapid advancement of Generative Artificial Intelligence (GenAI) has significantly transformed marketing and customer engagement practices across businesses worldwide. In the Indian context, increasing digitalization, expanding e-commerce, and supportive government initiatives have accelerated the…

2. Data Analytics for Business Decision-Making

   Visalakshi, R.

   2025Book ChapterBook ChaptersOpen access

   In today’s fast-changing business environment, decisions can no longer rely solely on intuition or past experience. Organizations generate vast amounts of data through customer interactions, financial transactions, digital platforms, and operational systems, making data…

3. Central Banks Digital Currencies in Future Digital Transformation

   Gayathri, M.; Muthukannu, T.

   Conference PaperJournal ArticlesOpen access

4. Central Banks Digital Currencies in Future Digital Transformation

   Gayathri, M.; Muthukannu, T.

   Conference PaperJournal ArticlesOpen access

5. Central Banks Digital Currencies in Future Digital Transformation

   Gayathri, M.; Muthukannu, T.

   Conference PaperJournal ArticlesOpen access

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