Digital Shield: Technology for Transparency and Anti-Evasion
Raga Prabha, M.; Shanmugapriya, S.
In the contemporary digital economy, technology has been identified to be instrumental in fostering transparency and preventing financial irregularities. Technology-driven transparency and financial evasion measures involve the application of advanced digital…
Block chain in Business: A powerful force driving change in commerce
Blockchain technology is significantly reshaping modern business operations by offering improved clarity, security, and process efficiency. This research delves into the essential characteristics of blockchain and examines its transformative effects in…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
…because of their extensive use of digital platforms and their increasing exposure to technology-enabled marketing practices. The present study examines the perceptions of college students regarding ethical behavior in emerging marketing technologies in…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
…because of their extensive use of digital platforms and their increasing exposure to technology-enabled marketing practices. The present study examines the perceptions of college students regarding ethical behavior in emerging marketing technologies in…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
…because of their extensive use of digital platforms and their increasing exposure to technology-enabled marketing practices. The present study examines the perceptions of college students regarding ethical behavior in emerging marketing technologies in…
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