Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
…consent, data security, manipulation, fairness, and responsible use of consumer information. College students represent an important consumer segment because of their extensive use of digital platforms and their increasing exposure to technology-enabled…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
…consent, data security, manipulation, fairness, and responsible use of consumer information. College students represent an important consumer segment because of their extensive use of digital platforms and their increasing exposure to technology-enabled…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
…consent, data security, manipulation, fairness, and responsible use of consumer information. College students represent an important consumer segment because of their extensive use of digital platforms and their increasing exposure to technology-enabled…
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