Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
…consent, data security, manipulation, fairness, and responsible use of consumer information. College students represent an important consumer segment because of their extensive use of digital platforms and their increasing exposure to technology-enabled…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
…consent, data security, manipulation, fairness, and responsible use of consumer information. College students represent an important consumer segment because of their extensive use of digital platforms and their increasing exposure to technology-enabled…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
…consent, data security, manipulation, fairness, and responsible use of consumer information. College students represent an important consumer segment because of their extensive use of digital platforms and their increasing exposure to technology-enabled…
Digital Tourism Strategies for Destination Development and Promotion in Tamil Nadu
Chidambara Selvi, S.; Sahana, K.; Swathi, P.
…tourism utilizes platforms such as social media, mobile applications, and online information systems to enhance destination visibility, improve tourist engagement, and support informed travel decision-making. This study examines the role of digital…
Digital Tourism Strategies for Destination Development and Promotion in Tamil Nadu
Chidambara Selvi, S.; Sahana, K.; Swathi, P.
…tourism utilizes platforms such as social media, mobile applications, and online information systems to enhance destination visibility, improve tourist engagement, and support informed travel decision-making. This study examines the role of digital…
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