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3 items for “Data Analytics”

  1. Data Analytics for Business Decision-Making

    Visalakshi, R.

    2025Book ChapterBooks & Book ChaptersOpen access

    …rely solely on intuition or past experience. Organizations generate vast amounts of data through customer interactions, financial transactions, digital platforms, and operational systems, making data analytics an essential tool for decision-making. This…

  2. Strategic Trends Defining the Future of Social Media and Influencer Marketing Thought-Leadership Style

    Vijaya Chithra, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    …ecosystems. The rapid progress in digital platforms, artificial intelligence, and data analytics—along with changing consumer expectations regarding authenticity, privacy, and alignment of values—are reshaping the creation and maintenance of influence.…

  3. Strategic Trends Defining the Future of Social Media and Influencer Marketing Thought-Leadership Style

    Vijaya Chithra, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    …ecosystems. The rapid progress in digital platforms, artificial intelligence, and data analytics—along with changing consumer expectations regarding authenticity, privacy, and alignment of values—are reshaping the creation and maintenance of influence.…

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