Consumer Buying Behaviour Towards Eco-Friendly FMCG Products With Special Reference to Coimbatore District
…it has become a challenge to keep the consumers fold and even keep our natural environment safe and that is the biggest need of the time. Green marketing is a phenomenon, which has developed particular importance in the modern market and has emerged as…
Data Analytics for Business Decision-Making
In today’s fast-changing business environment, decisions can no longer rely solely on intuition or past experience. Organizations generate vast amounts of data through customer interactions, financial transactions, digital platforms, and operational systems,…
Application of E-commerce and A.I. in the Growth and Development of Indian Industrial Economy
…points for their ultimate consumption through the supply chain management system. Business organizations today adopting technology practices for achieving the uniform quality products and services for gaining the customer satisfaction and for achieving…
Maritime Trade and its Impact on the Expansion of Global Business Networks
…oceans. This paper investigates the role of maritime trade in expanding global business networks, with a focus on infrastructure, logistics efficiency, and international competitiveness. Using primary survey data collected from exporters, freight…
AI-Powered Sustainable Marketing and Consumer Analytics
…(AI), sustainability, and marketing analytics marks a paradigm shift in how businesses engage with environmentally-conscious consumers. As organizations face pressure to adopt sustainable practices, AI-driven technologies have emerged as powerful…
Global Leadership Effectiveness in Global Teams
Globalization has revolutionized the business landscape, necessitating the formation of diverse and geographically dispersed teams known as "global teams." These teams consist of individuals from different cultural backgrounds, time zones, and languages,…
A Study on Customer Satisfaction Towards T-Shirt in Tirupur District
…tools have been used to reach the study's conclusions. The study suggested, existing business environment markets are turbulent and customer needs are fast changing. Therefore, companies should select for ways to add value for their customer by offering…
Economic Relations: Trade and Investment Opportunities in India
…workforce, and a rapidly expanding digital infrastructure, India offers a favorable environment for both domestic and foreign investors. Strategic reforms such as the Goods and Services Tax (GST), liberalized FDI policies, and initiatives like Make in…
The Role of Innovation in Sustainable Development
…to an organisation’s services, processes, and products to create long-term environmental and social benefits while ensuring economic profits for the business. This kind of innovation allows companies to invent and provide novel services or products…
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