Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
…because of their extensive use of digital platforms and their increasing exposure to technology-enabled marketing practices. The present study examines the perceptions of college students regarding ethical behavior in emerging marketing technologies in…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
…because of their extensive use of digital platforms and their increasing exposure to technology-enabled marketing practices. The present study examines the perceptions of college students regarding ethical behavior in emerging marketing technologies in…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
…because of their extensive use of digital platforms and their increasing exposure to technology-enabled marketing practices. The present study examines the perceptions of college students regarding ethical behavior in emerging marketing technologies in…
Digital Access and Regulatory Compliance Pressures on Small Taxpayers: A Case from Pollachi
Chidambara Selvi, S.; Swathi, P.
…paper explores how infrastructure availability, digital literacy, affordability of technology, and dependence on intermediaries influence compliance experiences. It highlights that although smart phone penetration and internet connectivity have improved,…
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