Innovating for Bharat@2047 Strategies for a Future-Ready Digital Nation
India’s vision of becoming a developed nation by 2047—Bharat@2047—demands a future-ready innovation ecosystem supported by inclusive digital transformation, robust infrastructure, human capital enhancement, and responsible technological governance. This paper examines the present innovation landscape,…
AI-Driven Assistive Technologies Supporting Inclusive Education under NEP 2020: Opportunities, Challenges, and Future Directions
Visalakshi, R.; Chidambara Selvi, S.
Inclusive education has become a central objective of educational reforms worldwide, aiming to ensure equitable access to quality learning for students with diverse abilities, socio-economic backgrounds, and linguistic identities. In India, the National Education…
Marketing 5.0: AI-Enabled Consumer Engagement and Brand Management
Visalakshi, R.; Chidambara Selvi, S.
Marketing has undergone a significant transformation, evolving from product-centric approaches to holistic consumer-centered ecosystems enhanced by digital technologies. Marketing 5.0 represents the intersection of human-centric values and advanced artificial intelligence (AI), enabling organizations to…
Digital Inclusion and Compliance Burden of Small Taxpayers Under GST: An Empirical Study in Tamil Nadu
The implementation of the Goods and Services Tax (GST) in India marked a major transformation in indirect tax administration through digital governance. The establishment of the Goods and Services Tax Network (GSTN) introduced online…
Artificial Intelligence and Digital Dominance: Shaping the Future World Order
Artificial Intelligence (AI) has emerged as the defining technological force shaping India's digital economy in the mid-2020s, layering onto a decade of Digital Public Infrastructure (DPI) investment - Aadhaar, the Unified Payments Interface (UPI),…
Artificial Intelligence in Human Resource Management: Transforming Talent Acquisition, Employee Engagement, and Performance Management
Visalakshi, R.; Sahana, K.; Swathi, P.; Boopathi, D. and others
Artificial intelligence has moved from a peripheral experiment to a structural feature of human resource management. This chapter examines how AI is reshaping three interlocking pillars of the HR function: talent acquisition, employee engagement,…
Artificial Intelligence and Digital Dominance: Shaping the Future World Order
Artificial Intelligence (AI) has emerged as the defining technological force shaping India's digital economy in the mid-2020s, layering onto a decade of Digital Public Infrastructure (DPI) investment - Aadhaar, the Unified Payments Interface (UPI),…
Artificial Intelligence in Human Resource Management: Transforming Talent Acquisition, Employee Engagement, and Performance Management
Visalakshi, R.; Sahana, K.; Swathi, P.; Boopathi, D. and others
Artificial intelligence has moved from a peripheral experiment to a structural feature of human resource management. This chapter examines how AI is reshaping three interlocking pillars of the HR function: talent acquisition, employee engagement,…
Artificial Intelligence and Digital Dominance: Shaping the Future World Order
Artificial Intelligence (AI) has emerged as the defining technological force shaping India's digital economy in the mid-2020s, layering onto a decade of Digital Public Infrastructure (DPI) investment - Aadhaar, the Unified Payments Interface (UPI),…
Artificial Intelligence in Human Resource Management: Transforming Talent Acquisition, Employee Engagement, and Performance Management
Visalakshi, R.; Sahana, K.; Swathi, P.; Boopathi, D. and others
Artificial intelligence has moved from a peripheral experiment to a structural feature of human resource management. This chapter examines how AI is reshaping three interlocking pillars of the HR function: talent acquisition, employee engagement,…
Digital Education and Indian Philosophical Ethics: Bridging Technology With Human Values
The rapid acceleration of digital education in India—particularly after the COVID-19 pandemic—has dramatically reshaped the educational ecosystem. While technology has enabled increased access to content, personalized learning, and efficiency, it has also ushered in…
Strengthening India–Malaysia Economic Cooperation Through Digital Trade and Innovation
Visalakshi, R.; Chidambara Selvi, S.
India and Malaysia share a longstanding diplomatic and economic relationship, which has grown stronger over the years. As the world moves toward digital integration and smart economies, there is a growing need for both…
AI in Entrepreneurship: Opportunities and Challenges in Emerging Economies
Artificial Intelligence (AI) has emerged as a transformative driver of entrepreneurship in emerging economies. By reshaping business models, streamlining operations, and enabling innovative products and services, AI fosters an ecosystem where entrepreneurs can scale…
AI’s Impact on Entrepreneurship and Job Creation in India
Visalakshi, R.; Supriya, R.; Ashwin, A.
Artificial Intelligence (AI) has emerged as one of the most transformative technologies of the 21st century, profoundly reshaping the contours of entrepreneurship and job creation worldwide. In India, where a young demographic profile intersects…
Data Analytics for Business Decision-Making
In today’s fast-changing business environment, decisions can no longer rely solely on intuition or past experience. Organizations generate vast amounts of data through customer interactions, financial transactions, digital platforms, and operational systems, making data…
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