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1. Consumer Buying Behaviour Towards Eco-Friendly FMCG Products With Special Reference to Coimbatore District

   Saranya, D.

   2025Journal ArticleJournal ArticlesOpen access

   In the modern era of globalization, it has become a challenge to keep the consumers fold and even keep our natural environment safe and that is the biggest need of the time. Green marketing…

2. Consumer Perception of Green Marketing for Eco Friendly Fast Moving Consumer Goods: A Conceptual Framework

   Saranya, D.

   2025Journal ArticleJournal ArticlesOpen access

3. Consumer Satisfaction Towards Eco-Friendly Products – A Study With Special Reference to Coimbatore District

   Saranya, D.

   2025Journal ArticleJournal ArticlesOpen access

4. Green Consumerism: Perception Towards Eco-Friendly Products-A Study With Special Reference to Coimbatore District

   Saranya, D.

   2025Journal ArticleJournal ArticlesOpen access

5. An Analytical Study of Eco-Friendly Business Practices in India With a Focus on Selected Indian Companies

   Saranya, D.

   2025Conference PaperConference PapersOpen access

6. Ethical Foundation in the Bhagavad Gita

   Saranya, D.

   2025Conference PaperConference PapersOpen access

7. A Study on Human-Centriic and Sustainable Production

   Saranya, D.

   2025Conference PaperConference PapersOpen access

8. AI in Digital Marketing and Consume Insight

   Saranya, D.

   2025Book ChapterBooks & Book ChaptersOpen access

9. Balancing Economic Growth and Sustainability Through AI and Innovation in India

   Prakalathan, A.; Saranya, D.

   2025Book ChapterBooks & Book ChaptersOpen access

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