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21. AI-Powered Sustainable Marketing and Consumer Analytics

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

    The convergence of artificial intelligence (AI), sustainability, and marketing analytics marks a paradigm shift in how businesses engage with environmentally-conscious consumers. As organizations face pressure to adopt sustainable practices, AI-driven technologies have emerged as…

22. Strengthening Ties: A Comprehensive Study of Economic Relations Between Malaysia and India

    Indira Priyadharshini, B.

    2025Book ChapterBook ChaptersOpen access

23. Gig Economy: Trends and Challenges

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

24. Economic Transformation Through Artificial Intelligence

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

25. Boons of Digital Financial Inclusion of Unorganised Sectors in India

    Saranya, T.; Indira Priyadharshini, B.

    2025Book ChapterBook ChaptersOpen access

26. Industry–Academia Partnerships: Aligning Research with Real-World Practice

    Indira Priyadharshini, B.

    2025Book ChapterBook ChaptersOpen access

27. Social Inclusion through Insurance

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

28. Artificial Intelligence and Informal Sector Resilience: A Post-Pandemic Perspective

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

29. Financial inclusion through digital platforms: a pathway to sustainable livelihoods for women domestic workers in Pollachi

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

30. AI Marketing: Revolutionizing Consumer Engagement, Branding, and Business Growth

    Ramya, R.; Indira Priyadharshini, B.

    2025Journal ArticleJournal ArticlesOpen access

31. Exploring the Impact of Direct Benefit Transfer (DBT) in Tamil Nadu: A Socio-Economic Perspective

    Indira Priyadharshini, B.; Ramya, R.

    2025Journal ArticleJournal ArticlesOpen access

    The introduction of Direct Benefit Transfer (DBT) in India marked a significant shift in the country's welfare delivery system. DBT aims to streamline the disbursement of government subsidies directly to the beneficiaries, bypassing intermediaries…

32. Evaluating the Impact of Direct Benefit Transfer on Poverty Reduction in Rural India

    Indira Priyadharshini, B.

    2025Book ChapterBook ChaptersOpen access

33. Women Led Enterprises: Challenges and Opportunities

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

34. Impact of Facebook on the Buying Behaviour of Students

    Indirapriyadharshini, B.; Giri, N.; Indira Priyadharshini, B.

    Journal ArticleJournal ArticlesOpen access

35. Impact of Facebook on the Buying Behaviour of Students

    Giri, N.; Indira Priyadharshini, B.; Ramya, R.

    Journal ArticleJournal ArticlesOpen access

36. Financial Inclusion of Street Hawkers

    Indira Priyadharshini, B.; Bruntha, P.; Ramya, R.

    Journal ArticleJournal ArticlesOpen access

37. Determinants of Bank Preference

    Bruntha, P.; Indira Priyadharshini, B.; Ramya, R.; Shabana, S.

    Journal ArticleJournal ArticlesOpen access

38. Buying Behaviour of Eco-Friendly Products

    Ramya, R.; Indira Priyadharshini, B.; Bruntha, P.

    Journal ArticleJournal ArticlesOpen access

39. A Study on Factors Influencing Buying Behaviour of Eco-Friendly Products

    Ramya, R.; Bruntha, P.; Indira Priyadharshini, B.

    Journal ArticleJournal ArticlesOpen access

40. Impact of Facebook on the Buying Behaviour of Students

    Indirapriyadharshini, B.; Giri, N.; Indira Priyadharshini, B.

    Journal ArticleJournal ArticlesOpen access

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