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52 ஆவணங்கள்

  1. Rural Women and the Kalaignar Magalir Urimai Thittam: A Study on Gender Equity, Financial Inclusion, and Socio-Economic Empowerment in Tamil Nadu

    Indira Priyadharshini, B.

    2026Journal ArticleJournal Articlesதிறந்த அணுகல்

    Rural women in India continue to face interlocking constraints that restrict their participation in economic activity, decision-making, asset ownership, and mobility. Although policy interventions over the past two decades have attempted to address gendered…

  2. Green Marketing 2.0: A Pathway to Sustainability

    Indira Priyadharshini, B.; Saranya, T.

    2026Conference PaperConference Papersதிறந்த அணுகல்

  3. Financial Reforms for Economic Independence of Women

    Indira Priyadharshini, B.; Saranya, T.

    2026Conference PaperConference Papersதிறந்த அணுகல்

  4. Leveraging Direct Benefit Transfers to Improve Insurance Penetration and Risk Protection Among Low-Income Households in India

    Indira Priyadharshini, B.

    2026Book ChapterBooks & Book Chaptersதிறந்த அணுகல்

    Direct Benefit Transfers (DBT) have emerged as a pivotal reform in India‘s welfare delivery system, designed to enhance transparency and reduce leakages in government programmes. At the same time, insurance has become an essential…

  5. Artificial Intelligence’s Pivotal Role in Modern Marketing Strategies

    Indira Priyadharshini, B.

    2026Book ChapterBooks & Book Chaptersதிறந்த அணுகல்

  6. Tribal Women Empowerment Through Digital Financial Inclusion

    Indira Priyadharshini, B.

    2026Conference PaperConference Papersதிறந்த அணுகல்

  7. Digital Finance as a Catalyst for Green Investment

    Indira Priyadharshini, B.

    2026Conference PaperConference Papersதிறந்த அணுகல்

  8. FinTech Innovations and Financial Inclusion in India

    Indira Priyadharshini, B.

    2026Conference PaperConference Papersதிறந்த அணுகல்

  9. Post-GST Economic Changes in India: Sectoral Growth and Challenges for Small Businesses

    Prakalathan, A.; Indira Priyadharshini, B.

    2026Book ChapterBooks & Book Chaptersதிறந்த அணுகல்

    The introduction of the Goods and Services Tax (GST) marked a major structural reform in India’s indirect tax system. By replacing multiple central and state taxes with a unified tax framework, GST aimed to…

  10. Global Trade Wars and Its Impact on Indian Economy

    Prakalathan, A.; Indira Priyadharshini, B.

    2026Book ChapterBooks & Book Chaptersதிறந்த அணுகல்

    Global trade wars, marked by rising tariffs, non-tariff barriers, and protectionist policies among major economies, have become a serious challenge to the global trading system. Trade conflicts such as the United States–China trade war…

  11. Role And Impact of Artificial Intelligence on Employee Engagement

    Prakalathan, A.; Indira Priyadharshini, B.

    2026Book ChapterBooks & Book Chaptersதிறந்த அணுகல்

  12. Social Media and Influencer Marketing Trends

    Indira Priyadharshini, B.

    2026Book ChapterBooks & Book Chaptersதிறந்த அணுகல்

  13. Evolution of FinTech in Promoting Sustainable Financial Systems

    Indira Priyadharshini, B.

    2026Book ChapterBooks & Book Chaptersதிறந்த அணுகல்

  14. Leadership lesson Measures from bhagavath Geetha

    Indira Priyadharshini, B.

    2025Journal ArticleJournal Articlesதிறந்த அணுகல்

  15. Empowering from the Shadows: women’s economic rise through informal work in India

    Indira Priyadharshini, B.

    2025Conference PaperConference Papersதிறந்த அணுகல்

    The informal economy in India serves as a critical pillar of livelihood for millions, especially women, who find in it both opportunity and autonomy in the absence of formal sector access. This paper examines…

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