Strengthening India–Malaysia Economic Cooperation Through Digital Trade and Innovation
Visalakshi, R.; Chidambara Selvi, S.
India and Malaysia share a longstanding diplomatic and economic relationship, which has grown stronger over the years. As the world moves toward digital integration and smart economies, there is a growing need for both…
Smart Marketing with AI: Predictive Consumer Insights for Promoting Tenkasi Tourism
Tourism marketing is undergoing a paradigm shift with the integration of Artificial Intelligence (AI). Predictive consumer insights enable tourism destinations to design targeted, personalized, and effective promotional strategies. This study explores the role of…
Digital Transformation and Women Entrepreneurship: A Study of Tenkasi’s Emerging Startup Ecosystem
The digital revolution is reshaping entrepreneurship across the globe, enabling marginalised groups, especially women, to participate more actively in business creation and growth. This study examines the emerging startup ecosystem of Tenkasi, Tamil Nadu,…
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