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41. The Strategic Role of Multidisciplinary Academic Research and Practice

    Mohana Sundari, T.

    2025Book ChapterBooks & Book ChaptersOpen access

    This book chapter explores the transformative impact of Artificial Intelligence (AI) in ecommerce, focusing on personalized customer experiences and sustainable practices. It delves into AI's role in revolutionizing customer interactions, optimizing pricing…

42. AI Driven Finance 2025: Unlocking Business Growth and Cost Optimization

    Mohana Sundari, T.

    2025Conference PaperConference PapersOpen access

43. Artificial Intelligence and Its Socio-Economic Implications on Employment in Emerging Economics

    Mohana Sundari, T.

    2025Conference PaperConference PapersOpen access

    The perspective of global value chain, this paper explores the correlation between AI and emerging market trade, and analyzes how AI technology affects the trade structure of emerging market countries and their changing position in global value chain. Based…

44. Spirituality and Corporate Ethics, Insights from Indian Philosophy

    Mohana Sundari, T.

    2025Book ChapterBooks & Book ChaptersOpen access

45. Acceptance about GST- a study with special reference to manufacturing industry in Coimbatore

    Veerakumar, K.; Mohana Sundari, T.

    Journal ArticleJournal ArticlesOpen access

46. Impact of Brand Equity on Consumer Brand Preference & Brand Purchase Intention

    Mohana Sundari, T.; Meera, V.

    Journal ArticleJournal ArticlesOpen access

47. A STUDY ON BRAND EQUITY TOWARDS REFRIGERATOR (With Special Reference to Pollachi Taluk)

    Gayathri, R.; Mohana Sundari, T.

    Journal ArticleJournal ArticlesOpen access

48. A Study on Brand Preference & Brand Satisfaction of Refrigerator

    Mohana Sundari, T.; Gayathri, R.

    Journal ArticleJournal ArticlesOpen access

49. Soil Test Based Smart Agriculture Management System

    MohanaPriya, T.; Shanthi, S. S.

    Conference PaperConference PapersOpen access

50. Acceptance about GST- a study with special reference to manufacturing industry in Coimbatore

    Veerakumar, K.; Mohana Sundari, T.

    Journal ArticleJournal ArticlesOpen access

51. Impact of Brand Equity on Consumer Brand Preference & Brand Purchase Intention

    Mohana Sundari, T.; Meera, V.

    Journal ArticleJournal ArticlesOpen access

52. A STUDY ON BRAND EQUITY TOWARDS REFRIGERATOR (With Special Reference to Pollachi Taluk)

    Gayathri, R.; Mohana Sundari, T.

    Journal ArticleJournal ArticlesOpen access

53. A Study on Brand Preference & Brand Satisfaction of Refrigerator

    Mohana Sundari, T.; Gayathri, R.

    Journal ArticleJournal ArticlesOpen access

54. Soil Test Based Smart Agriculture Management System

    MohanaPriya, T.; Shanthi, S. S.

    Conference PaperConference PapersOpen access

55. Acceptance about GST- a study with special reference to manufacturing industry in Coimbatore

    Veerakumar, K.; Mohana Sundari, T.

    Journal ArticleJournal ArticlesOpen access

56. Impact of Brand Equity on Consumer Brand Preference & Brand Purchase Intention

    Mohana Sundari, T.; Meera, V.

    Journal ArticleJournal ArticlesOpen access

57. A STUDY ON BRAND EQUITY TOWARDS REFRIGERATOR (With Special Reference to Pollachi Taluk)

    Gayathri, R.; Mohana Sundari, T.

    Journal ArticleJournal ArticlesOpen access

58. A Study on Brand Preference & Brand Satisfaction of Refrigerator

    Mohana Sundari, T.; Gayathri, R.

    Journal ArticleJournal ArticlesOpen access

59. Soil Test Based Smart Agriculture Management System

    MohanaPriya, T.; Shanthi, S. S.

    Conference PaperConference PapersOpen access

60. Impact of Consumer Behavior on Brand Equity for Refrigerator with Special Reference to Coimbatore District

    Mohana Sundari, T.

    Journal ArticleJournal Articles

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