Customers’ Attitude Towards AI Enabled Virtual Assistants Used in E-Commerce Portals
Rajagopalan, S.; Shiddharthy, R.
…seamless and efficient shopping experiences. The present study aimed to explore the customers’ attitude towards AI enabled virtual assistants used in e-commerce portals. A sample consisting of 110 respondents was drawn from the population in Coimbatore…
Customers’ Experience Towards Cash Versus Cashless Transactions in Retail Outlets of Pollachi Taluk
Rajagopalan, S.; Bhoomathi, A.
…intersect with rapidly evolving digital payment systems. This study explores customers' experiences and preferences toward cash versus cashless transaction methods in local retail outlets. Utilizing a primary dataset of 120 respondents, the research…
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