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1. Awareness and Perception of Digital Transformation among Skill-Oriented Youth in Rural Areas: Evidence from E-Education and E-Payment Platforms

   Gayathri, M.; Vijaya Chithra, T.

   2026Journal ArticleJournal Articlesதிறந்த அணுகல்

   Digital transformation has become a fundamental force reshaping economic, educational, and social systems worldwide. In developing economies such as India, the rapid expansion of digital infrastructure, increased smartphone penetration, and widespread internet accessibility have…

2. Customer Awareness and Perception of Healthcare Services

   Gayathri, M.; Vijaya Chithra, T.

   2026Journal ArticleJournal Articlesதிறந்த அணுகல்

   Healthcare services play a vital role in promoting the well-being and longevity of individuals. With rapid advancements in medical science and the integration of digital technologies, healthcare delivery has become more efficient and accessible.…

3. Indulgencing the Moral and Ethical Dimensions of Bhagavad Gita in Human Actions – Philosophical Thoughts on Bhagavad Gita’s Dharma, Karma and Yogas

   Vijaya Chithra, T.

   2025Journal ArticleJournal Articlesதிறந்த அணுகல்

4. Empowerment of Women: Challenges and Opportunities in Rural Areas

   Gayathri, M.; Vijaya Chithra, T.

   Journal ArticleJournal Articlesதிறந்த அணுகல்

5. The Role of AI in Talent Acquisition: Opportunities and Challenges

   Vijaya Chithra, T.

   Journal ArticleJournal Articlesதிறந்த அணுகல்

6. Future Education Work for Artificial Intelligence

   Gayathri, M.; Vijaya Chithra, T.

   Journal ArticleJournal Articles

7. Digital Strategy Best Practices for Sustainable Retail Growth

   Vijaya Chithra, T.

   Journal ArticleJournal Articles

8. Awareness on Digital Health in Digital Transformation

   Vijaya Chithra, T.

   Journal ArticleJournal Articlesதிறந்த அணுகல்

9. Artificial Intelligence in Yoga Arena – An Overview

   Vijaya Chithra, T.

   Journal ArticleJournal Articlesதிறந்த அணுகல்

10. G20 Technological Transformation & Digital Public Infrastructure

    Gayathri, M.; Vijaya Chithra, T.

    Journal ArticleJournal Articlesதிறந்த அணுகல்

11. AI Driven in Marketing and Sales Arena & Leveraging it for Business Growth – An outline on it

    Vijaya Chithra, T.

    Journal ArticleJournal Articlesதிறந்த அணுகல்

12. User’s Attitude Towards Metaversing E-Commerce – An Attitudinal View with Special Reference to Rural People

    Vijaya Chithra, T.

    Journal ArticleJournal Articlesதிறந்த அணுகல்

13. Consumer’s Preference on Metaversing E-Commerce with Special Reference to Pollachi Taluk

    Vijaya Chithra, T.

    Journal ArticleJournal Articlesதிறந்த அணுகல்

14. Artificial Intelligence in Customer Relationship Management

    Vijaya Chithra, T.

    Journal ArticleJournal Articlesதிறந்த அணுகல்

15. Role of Artificial Intelligence in Green Entrepreneurship – An Insight over Sustainable Development Goals

    Vijaya Chithra, T.

    Journal ArticleJournal Articles

16. User Preference and Awareness on Digital Payment Systems with Special Reference to Digital India Programme

    Vijaya Chithra, T.

    Journal ArticleJournal Articlesதிறந்த அணுகல்

17. Digitalization’s Impact on Public with Special Reference to E-Governance – An Attitudinal Approach

    Vijaya Chithra, T.

    Journal ArticleJournal Articlesதிறந்த அணுகல்

18. Consumers’ Attitude on Television Advertising in the Internet Era

    Vijaya Chithra, T.

    Journal ArticleJournal Articlesதிறந்த அணுகல்

19. Effects of Trusts on Television Advertising Format and Program Rating

    Vijaya Chithra, T.

    Journal ArticleJournal Articlesதிறந்த அணுகல்

20. Usage and Preference of Social Media Sites Among Students an Attitudinal Insight

    Vijaya Chithra, T.

    Journal ArticleJournal Articlesதிறந்த அணுகல்

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