Factors Influencing Customers’ Adoption and Usage of UPI Apps, With Special Reference to Pollachi Taluk
Rajagopalan, S.; Umamaheswari, M.
This study investigates the factors influencing customers’ adoption and usage of UPI (Unified Payments Interface) apps, with special reference to Pollachi Taluk. The primary objective is to understand how socio-economic variables and user perceptions…
Customers’ Preference Towards Selected Millet Food Products, With Special Reference to Coimbatore District
Millets offer numerous advantages to both consumers and farmers, while also benefiting the environment. As more individuals become aware of their nutritional benefits, millets are gaining popularity among health-conscious consumers. These grains are rich…
Customers’ Attitude Towards AI Enabled Virtual Assistants Used in E-Commerce Portals
Rajagopalan, S.; Shiddharthy, R.
From intelligent chatbots and voice assistants to personalized product recommendations and fraud detection, AI enables e-commerce platforms to deliver seamless and efficient shopping experiences. The present study aimed to explore the customers’ attitude towards…
Cloud-Centric Business Transformation: An Empirical and Conceptual Analysis of SaaS-Driven Growth Models
Shiddharthy, R.; Rajagopalan, S.
The growing demand for digital innovation has increased the adoption of cloud computing and Software as a Service (SaaS) in modern businesses. Organizations are moving away from traditional IT systems and adopting cloud-based approaches…
Customers’ Experience Towards Cash Versus Cashless Transactions in Retail Outlets of Pollachi Taluk
Rajagopalan, S.; Bhoomathi, A.
The retail landscape in Pollachi Taluk is witnessing a significant transformation as traditional cash-based transactions intersect with rapidly evolving digital payment systems. This study explores customers' experiences and preferences toward cash versus cashless transaction…
A Study on Cosumer Perception and Preferences Towards Electric Vehicles, With Special Reference to Pollachi Taluk
Rajagopalan, S.; Dinesh Balaji, M.
The global automotive industry is currently navigating a significant transition toward sustainable mobility, driven by environmental concerns and the rising costs of conventional fuels. This study examines consumer perception and preferences toward electric vehicles…
Understanding the Effectiveness of Mobile Banking Services Among the Users in Pollachi Taluk
The digital banking landscape in Pollachi Taluk has undergone a significant transformation, driven by the proliferation of smartphones and government initiatives for financial inclusion. This study examines the effectiveness of mobile banking services by…
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