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15 items for “Data Analytics”

  1. Data Analytics for Business Decision-Making

    Visalakshi, R.

    2025Book ChapterBooks & Book ChaptersOpen access

    …rely solely on intuition or past experience. Organizations generate vast amounts of data through customer interactions, financial transactions, digital platforms, and operational systems, making data analytics an essential tool for decision-making. This…

  2. Digital Market Dominance: Emerging Trends and Business Implications

    Vijaya Chithra, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    …firms to achieve unprecedented levels of market dominance through innovation, data-driven decision-making, and platform-based business models. Digital market dominance is characterized by the ability of firms to leverage network effects, artificial…

  3. Digital Market Dominance: Emerging Trends and Business Implications

    Vijaya Chithra, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    …firms to achieve unprecedented levels of market dominance through innovation, data-driven decision-making, and platform-based business models. Digital market dominance is characterized by the ability of firms to leverage network effects, artificial…

  4. Data Science at Scale: Big Data Architectures and Machine Learning Strategies for Real-World Insights and Multidisciplinary Innovation

    Sridevi, S.

    2025Book ChapterBooks & Book ChaptersOpen access

    Data science at scale has emerged as a foundational driver of innovation across scientific, industrial, and societal domains. With the exponential expansion of big data from sensors, enterprise systems, cloud platforms, mobile devices, and scientific…

  5. Integrating Smart Port Innovations to Strengthen Blue Trade Networks

    Rohini, B.

    2026Book ChapterBooks & Book ChaptersOpen access

    …externalities. The development of smart ports characterized by the use of data analytics, digital technologies, and intelligent systems has transformed the way maritime logistics operates (making them more operationally efficient, more transparent…

  6. Artificial Intelligence and the National Education Policy (NEP) 2020 – Integrated Education

    Mohana Sundari, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    …such as intelligent tutoring systems, adaptive learning platforms, and predictive analytics are reshaping teaching and learning into more personalized, data-driven processes. In the Indian context, the National Education Policy (NEP) 2020 envisions…

  7. Future Prospects of AI driven Human Resources Management

    Rajagopalan, S.; Shiddharthy, R.

    2026Book ChapterBooks & Book ChaptersOpen access

    …organizations attract, retain, and manage talent. AI-driven HRM leverages advanced analytics, machine learning, and automation to enhance decision-making, streamline recruitment, improve employee engagement, and foster data-driven workforce planning.…

  8. Strategic Trends Defining the Future of Social Media and Influencer Marketing Thought-Leadership Style

    Vijaya Chithra, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    …ecosystems. The rapid progress in digital platforms, artificial intelligence, and data analytics—along with changing consumer expectations regarding authenticity, privacy, and alignment of values—are reshaping the creation and maintenance of influence.…

  9. Prospects of Artificial Intelligence (AI) and Personalized Learning in Inclusive Education Integrated to the National Education Policy (NEP) – 2020

    Mohana Sundari, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    …management, and teacher support through tools like adaptive platforms, chatbots, and data analytics, aiming for a learner-centric, inclusive, and future-ready system, with initiatives like the "AI for All" course promoting basic understanding among citizens.…

  10. A Study on Awareness Towards Artificial Intelligence (AI) Among College Students in Pollachi Taluk

    Deepa, M.

    2026Book ChapterBooks & Book ChaptersOpen access

    …to dedicate more time to instruction and student engagement. Additionally, AI-driven data analytics can identify patterns in student performance, helping educators intervene early and offer targeted support to those who need it most.

  11. AI-Enabled Transformation of Employee Engagement Strategies for Sustainable Marketing Performance

    Rohini, B.

    2026Book ChapterBooks & Book ChaptersOpen access

    …The following examples of AI applications have been included: predictive analytics, sentiment analysis, intelligent automation, chatbots and personalized learning platforms. AI technology can enhance employee experience, provide real-time…

  12. AI-Enabled Personalization for Inclusive and Lifelong Learning

    Gayathri, M.

    2026Book ChapterBooks & Book ChaptersOpen access

    …learning. Using adaptive learning systems, intelligent tutoring, and learning analytics, AI customizes content, pace, and assessment to enhance learner engagement and outcomes. It supports equitable access to education and continuous skill development…

  13. Emerging Technologies in Education and Digital Learning Platforms

    Madhangiri, M.

    2026Book ChapterBooks & Book ChaptersOpen access

    …(AI), Machine Learning (ML), Virtual Reality (VR), Augmented Reality (AR), Big Data Analytics, Cloud Computing, Internet of Things (IoT), and Blockchain are playing a crucial role in modern education. Digital learning platforms like Learning Management…

  14. AI in Service of Society: Impact on Healthcare, Education, Governance, and Public Infrastructure

    Sharmila, S.

    2025Book ChapterBooks & Book ChaptersOpen access

    …In healthcare, AI technologies enable early disease detection, predictive analytics, personalized treatment, and improved patient outcomes, especially in underserved regions. In the field of education, AI-powered adaptive learning systems,…

  15. Strategic Trends Defining the Future of Social Media and Influencer Marketing Thought-Leadership Style

    Vijaya Chithra, T.

    2026Book ChapterBooks & Book ChaptersOpen access

    …ecosystems. The rapid progress in digital platforms, artificial intelligence, and data analytics—along with changing consumer expectations regarding authenticity, privacy, and alignment of values—are reshaping the creation and maintenance of influence.…

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