Customers’ Choice of E-Commerce Platforms Over Traditional Retail Shops, With Special Reference to Pollachi Taluk
Rajagopalan, S.; Vaitheeswari, M.
The retail landscape in Pollachi Taluk is witnessing a transformative shift as consumers increasingly transition from conventional brick-and-mortar stores to digital marketplaces. This study examines the factors influencing customers' choice of e-commerce platforms over…
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