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1. Leveraging Direct Benefit Transfers to Improve Insurance Penetration and Risk Protection Among Low-Income Households in India

   Indira Priyadharshini, B.

   2026Book ChapterBook ChaptersOpen access

   Direct Benefit Transfers (DBT) have emerged as a pivotal reform in India‘s welfare delivery system, designed to enhance transparency and reduce leakages in government programmes. At the same time, insurance has become an essential…

2. Bridging the Digital Divide: Digital Financial Inclusion for Marginalized Communities in the Era of Amrit Kaal

   Archanaa, P.; Indira Priyadharshini, B.; Vijaya Chithra, T.; Gomathi Devi, P.

   2026Book ChapterBook ChaptersOpen access

3. Artificial Intelligence’s Pivotal Role in Modern Marketing Strategies

   Indira Priyadharshini, B.

   2026Book ChapterBook ChaptersOpen access

4. Transforming Small Business Landscapes: GST Reforms and Their Impact on the Growth of MSMEs in India

   Indira Priyadharshini, B.

   2026Book ChapterBook ChaptersOpen access

5. Post-GST Economic Changes in India: Sectoral Growth and Challenges for Small Businesses

   Prakalathan, A.; Indira Priyadharshini, B.

   2026Book ChapterBook ChaptersOpen access

   The introduction of the Goods and Services Tax (GST) marked a major structural reform in India’s indirect tax system. By replacing multiple central and state taxes with a unified tax framework, GST aimed to…

6. Global Trade Wars and Its Impact on Indian Economy

   Prakalathan, A.; Indira Priyadharshini, B.

   2026Book ChapterBook ChaptersOpen access

   Global trade wars, marked by rising tariffs, non-tariff barriers, and protectionist policies among major economies, have become a serious challenge to the global trading system. Trade conflicts such as the United States–China trade war…

7. Role And Impact of Artificial Intelligence on Employee Engagement

   Prakalathan, A.; Indira Priyadharshini, B.

   2026Book ChapterBook ChaptersOpen access

8. Social Media and Influencer Marketing Trends

   Indira Priyadharshini, B.

   2026Book ChapterBook ChaptersOpen access

9. Women Empowerment and Direct Benefit Transfers: A Study of Impact, Opportunities, and Challenges

   Indira Priyadharshini, B.

   2026Book ChapterBook ChaptersOpen access

10. Evolution of FinTech in Promoting Sustainable Financial Systems

    Indira Priyadharshini, B.

    2026Book ChapterBook ChaptersOpen access

11. Strengthening Ties: A Comprehensive Study of Economic Relations Between Malaysia and India

    Indira Priyadharshini, B.

    2025Book ChapterBook ChaptersOpen access

12. Boons of Digital Financial Inclusion of Unorganised Sectors in India

    Saranya, T.; Indira Priyadharshini, B.

    2025Book ChapterBook ChaptersOpen access

13. Industry–Academia Partnerships: Aligning Research with Real-World Practice

    Indira Priyadharshini, B.

    2025Book ChapterBook ChaptersOpen access

14. Evaluating the Impact of Direct Benefit Transfer on Poverty Reduction in Rural India

    Indira Priyadharshini, B.

    2025Book ChapterBook ChaptersOpen access

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