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- INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
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Vijaya Chithra, T., & Kothai, S. (n.d.). Television Viewing Behaviour of Consumers and Television Advertisements’ Impact on Consumers’ Purchase Decision. INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT. https://library.ngmc.ac.in/handle/library/2026/00544
Vijaya Chithra, T., and S. Kothai. “Television Viewing Behaviour of Consumers and Television Advertisements’ Impact on Consumers’ Purchase Decision.” INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT, n.d.. https://library.ngmc.ac.in/handle/library/2026/00544.
Vijaya Chithra, T., and S. Kothai. “Television Viewing Behaviour of Consumers and Television Advertisements’ Impact on Consumers’ Purchase Decision.” INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT (n.d.). https://library.ngmc.ac.in/handle/library/2026/00544.