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Abstract

The rapid growth of digital platforms has transformed the way consumer’s access products, services, and information. However, this digital shift has also led to new challenges, such as online fraud, misuse of personal data, unfair trade practices, and delayed or unclear customer resolutions. Consumer protection in the digital environment aims to safeguard users against these risks by ensuring transparency, accountability, and ethical business practices. Digital grievance redressal mechanisms—such as online complaint portals, help lines, and automated support systems—play a crucial role in providing quick and accessible solutions to consumer issues. This paper examines the importance of strong consumer protection laws, efficient digital complaint systems, and the need for awareness among users. It argues that an effective and inclusive digital grievance redressal framework is essential for building trust, ensuring fair treatment, and empowering consumers in the digital marketplace.