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Abstract

This research study aims to examine the relationship between demographic variables— specifically age and gender—and satisfaction levels among account holders of the Sukanya Samriddhi Account (SSA) scheme in Pollachi Taluk. Introduced under the Government of India’s Beti Bachao, Beti Padhao initiative, the SSA scheme is designed to encourage savings for the welfare of the girl child, offering attractive interest rates and tax benefits. As the scheme is widely operated through post offices, understanding the demographic factors that may influence user satisfaction can help improve service delivery, policy implementation, and community awareness. The study is based on a sample size of 290 respondents who are existing SSA account holders in various post offices across Pollachi Taluk.