Anandhiprabha, A.

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1. The impact of e-commerce and social media on women-owned

   Anandhiprabha, A.

   2025Journal ArticleJournal ArticlesOpen access

2. Exploring digital awareness and socio-economic status of women

   Anandhiprabha, A.

   2025Journal ArticleJournal ArticlesOpen access

3. Empowering Women Entrepreneurs through Digital Financial Transformation in the Indian Economy

   Anandhiprabha, A.

   2025Book ChapterBook ChaptersOpen access

4. The Influence of Social Media Marketing on Consumer Purchasing Behavior

   Anandhiprabha, A.

   2025Journal ArticleJournal ArticlesOpen access

   In today’s digital age, social media has become a dominant force in shaping consumer behavior. This study explores the influence of social media marketing on consumer purchasing decisions, particularly through platforms such as Instagram,…

5. Smart Money, Strong Women: Digital Finance and the Future of Female-Led Enterprises

   Anandhiprabha, A.

   Book ChapterJournal ArticlesOpen access

6. Empowering Women Entrepreneurs Through Digital Transformation in Financial Services

   Anandhiprabha, A.; Muthulakshmi, A.

   Journal ArticleJournal Articles

7. Women Entrepreneurs in the AI-Powered Logistics Revolution

   Anandhiprabha, A.

   Journal ArticleJournal Articles

8. India Vision 2047: Advancing Digital Finance and AI to Empower Women Entrepreneurs in the New Economy

   Anandhiprabha, A.

   Journal ArticleJournal Articles

9. Empowering Women in India Through Digital Innovation: Philosophical and Entrepreneurial Perspectives

   Anandhiprabha, A.

   Journal ArticleJournal Articles

10. Empowering Rural Women Through Digital India

    Anandhiprabha, A.

    Journal ArticleJournal Articles

11. Presence of Social Media in Virtual World

    Anandhiprabha, A.

    Journal ArticleJournal Articles

12. Sustainable Business Model for Digital Transformation

    Anandhiprabha, A.

    Journal ArticleJournal Articles

13. Empowering Change: Investment Tactics for Green Innovation, Women Entrepreneurship and Digital Literacy Advancement

    Anandhiprabha, A.

    Journal ArticleJournal Articles

14. AI and the Art of Entrepreneurship: Shaping Tomorrow’s Business Leaders

    Anandhiprabha, A.

    Journal ArticleJournal Articles

15. Environmental Sustainability through Digital Initiatives

    Anandhiprabha, A.

    Journal ArticleJournal Articles

16. Security Concerns of Social Networking Sites: A Study on Student Awareness

    Anandhiprabha, A.

    Journal ArticleJournal Articles

17. Empowering Rural Women Entrepreneurs: Challenges, Contributions, and Government Support in India

    Anandhiprabha, A.

    Journal ArticleJournal Articles

18. Empowering Women Entrepreneurs Through Digital Transformation in Financial Services

    Anandhiprabha, A.

    Journal ArticleJournal Articles

19. Social Media Engagement and Its Effects on College Students’ Lifestyle Patterns

    Anandhiprabha, A.; Gayathri, S. B.

    Journal ArticleJournal Articles

20. Assessing the Level of Digital Literacy Among College Students Concerning the Use of Social Media Platforms

    Anandhiprabha, A.; Gayathri, S. B.

    Journal ArticleJournal Articles

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